2018 – 2024 · the agency years · Rewopme Media → Blank & White Studios → GetMyCreative
A creative agency I started at 17 from a Facebook group and ran for eight years: packaging, campaigns, events, websites. I was every department, finding the clients, pricing the work, running delivery, keeping the accounts, and doing a lot of the design myself.
Clients ran from a family food joint's posters to Budweiser, Renault, ITC, Nandini and Heineken, and they only stayed if the work moved product. A public-sector buyer like KMF needed a quotation, MD approval and a signed work order before a single box got designed.
Every department. Found the clients, priced the work, ran delivery, kept the accounts, hired and lost designers, and did a lot of the design myself. The only person in most of the rooms.
25+ retained brands, ₹5L peak MRR, 30M+ views. A marathon grown about 30% a year to 4,000+ runners, and the Nandini box on the shelf at BIAL T2 and in Government of Karnataka gift bags in Delhi.
01 Nandini
The Karnataka Milk Federation wanted premium combo packs of its sweets for two places where packaging does all the talking: the Café Moo counters at Bangalore's Terminal 2, and export. Thirteen designs, one visual system: Karnataka's monuments in line-art, one colour per sweet, a Kannada wordmark that reads from across a concourse.
Mysore Pak, Milk Peda, Cashew Burfi, Dharwad Peda, combos. Each got its own palette on a shared structure, so the shelf reads as Nandini first and the flavour second.
Not a mockup. The photo above is the airport counter.
The same system was picked for Govt. of Karnataka gifts distributed at central meetings in Delhi.
KMF is a cooperative federation: quotation, MD approval, a formal work order, bills against photo proofs. Selling to it is as much of the job as designing for it.
Four months from first quote to signed order. The design took less time than the procurement did, and I learned to price for that.
02 Namma Power Run
A tribute run held every March on Dr. Puneeth Rajkumar's birthday, organised with Ashwini Puneeth Rajkumar's team. We owned the brand, the content and the digital push, and came back three years in a row, each time fixing what hadn't worked the year before.
Celebrity callout reels, a registration funnel that didn't leak, and content timed to the two weeks that matter. The insights tab is the receipt.
Registrations up year on year, the only marketing metric a run director actually cares about.
Which means logistics: bibs, timing, sponsors, permissions. We were in those meetings too.
They brought our vision to life: 4,000 people on the ground, 1.5 million reached online. They just get it. Ashwini Puneeth Rajkumar · Namma Power Run
03 Renault Goa
Pristine Automotive's Renault dealership in Goa handed us the whole surface: social creatives, outdoor hoardings, exchange carnivals, launch posts. One condition: stay inside Renault's global brand standards while selling to a very local audience.
A retainer that ran on rhythm: a content calendar, offer creatives turned around in a day, and outdoor campaigns for every festival window.
One team for the whole funnel, so the hoarding and the reel said the same thing.
Retention was the business model. The account renewed because the dealership's phones rang.
04 The business underneath
The portfolio is the visible half. The other half was running a company with my own money on the line: pricing packages so a ₹15K logo job didn't eat a week, retainers so cash flow survived a slow month, and hiring designers faster than I lost them to bigger studios.
2018 – 2024, founder-operator
every department, staffed by one.
The people-and-payroll half of this story covers the teams, the vendors, the proof it still runs today. It now has its own file: the back office →
05 What it taught me
Every function of a startup, learned by being the only person in it. Sales, delivery, pricing, retention, hiring, collections. Eight years of it, with no one to hand any of it to.
This is where the product habits were learned, on someone else's money before they were on mine: find what's stuck, own it end to end, and keep whoever you're building for coming back. Same job, different surface.
When the market turned on agencies, this is also what I took into GetMyCreative AI, and what survived it into ELTH and comeoffline.
